The Happy Toy Store Blog — Pretend Play

Pretend play, also known as make-believe play, imaginative play, and fantasy play, is when a child pretends to be someone else, or imagines an object to be something else, for fun and entertainment. Whenever your child imitates your actions, talks to an imaginary friend, or pretends to make phone calls using the television remote, she is engaging in pretend play. There is a growing body of evidence suggesting the crucial role of pretend play in the cognitive development of children aged two to seven. However, in a world of iPads, iPhones and MacBooks, there is now a real danger...